Advertising with CHLY
Advertising at CHLY 101.7FM is very affordable. Radio advertising is more cost-effective to create than video, and more affordable than print or Facebook. In a newspaper or magazine, your ad can be easily overlooked (or with Facebook, scrolled past or on Youtube skipped). Your advertisement when heard on the radio, it is at the forefront of everything else, for anywhere between 15 to 60 seconds. This is especially true on the drive to and from work, or while you are running errands in your car.
Advertisements and Sponsorships: the Difference.
CHLY differentiates its advertising in two ways: advertisements and sponsorships. Advertisements play at the top of every hour break on CHLY 101.7FM, while sponsorships generally play throughout the hour of the show they sponsor.
How often should my advertisement or sponsorship play?
Another difference is that advertisements are often aired multiple times throughout the day as part of a short to medium term advertising campaign. Our clients generally look to have their advertisement play two to four times per day on our station throughout their campaign to ensure they make an impression. The average advertisement is 30-seconds in length.
Sponsorships, in general, are tied to a specific hour of a show on CHLY, played once a week, but are played over a longer-term as part of being a sponsor of that show. Like advertisements, the average sponsorship is 30-seconds in length. The benefit of sponsoring a show is that you target dedicated listeners who tune in every week to listen. Clients can sponsor multiple shows per week to have more impressions made. Clients can also sponsor the station in general.
Will CHLY Create an Advertisement or sponsorship read for us?
Yes. Clients that don’t have an advertisement or sponsorship-read already written, recorded and produced can work with our Sales Coordinator and Production Team to create an advertisement or sponsorship-read. If your advertisement is time sensitive, we ask that you give us plenty of lead time before the date you want your ad to start, as it can take some time to work through this process.
Guess when and where the majority of people are tuned in? When they’re in their cars driving to and from work during ‘drive time hours’, or running errands through the afternoon. Due to this CHLY charges different prices during peak hours due to increased listenership.
M–F + Weekends: Outside Peak and Mid Peak Hours
M–F: 7 AM to 10 AM
M–F: 4 PM to 6 PM
M–F: 11 AM to 4 PM
Weekends: 7 AM to 10 AM
Weekends: 4 PM to 6 PM
CHLY offers volume discounts of up to 25% off the standard rate if you purchase a large amount of advertising.
Need a shorter or longer ad or sponsorship?
Need something outside of a standard 30-second ad or sponsorship? We offer 15 second, 45 second, and 60-second spots upon request.
Interested in running an advertisement, or sponsoring a show? Contact us with the form below and we will get you a quote you as soon as possible.
Need to contact our Sales Coordinator about a sale already in progress? Contact them at firstname.lastname@example.org.
Please complete the form below
The CRTC limits Campus-Community radio stations are limited in how much adverting they can play per week. To remain compliant, CHLY limits adversting to four minutes on the hour, next to our station IDs, internal promos, and public service announcements we play for non-profit community groups. The benefit of this is that your own ad will not be drowned out in a sea of advertising like it may be at a commercial station.