Program Promos

Every program on CHLY needs to be promoted. Hosts and producers are invited to record Program Promos that are 15s in length, 30s in length, and 45s in length.

We recommend a 15s and 30s promo to maximize the promotion of your program on CHLY during the end of hour Station Time block.

Your Program Promo should contain:

  • Your Program Name.

    • “Tune in to the Sweet Spot…”

  • The name of the host.

    • “With your host Sandeep, the Soul Survivor…”

  • What the program is about.

    • A mixtape of rock, hip-hop, R&B, electronic, and more.

  • What day and time—or span of time—it broadcasts. This is good to leave to the end, as it leaves room for us to make a quick change if your program is ever rescheduled (see Routes and Branches and Beyond example below)

    • “Wednesdays at 10PM”

    • “Saturdays from 10 to 12PM”

  • Music. Something you’d play on your program.

    • You can submit several tracks for different versions of your ad. Staff will do the edit for your promo.

Other Considerations

  • Your Promo(s) can note whether or not your program is coming up in the day, or later in the week.

Example Scripts for Program Promos!

Below are some example scripts that you can work from.

  • Golden Hour Promo (Day of) (15s): Coming up today from 4-5PM, tune in to the Golden Hour for a mix of rock, hip-hop, R&B, psychedelia, grooves, and more. Hosted by yours truly, Lizzy Lu. Tune in and get groovy on the Golden hour!

  • Golden Hour Promo (Later in week) (15s) Every Saturday at from 4-5PM, catch the Golden Hour for a mix of rock, psychedelia, grooves, and more. Hosted by yours truly, Lizzy Lu! Tune in and get groovy with your Saturday.

  • Amadeus and Friends Promo (30s): Amadeus and Friends is a two hour escape into the 18th century. Hear concertos, sonatas, symphonies, quintets, and other forms of music from the age of enlightenment with commentary by me, your host, Bob Burgan. Join me on Tuesday afternoons at one o'clock here on CHLY 101.7 FM and online at chly.ca/listen. That's Tuesday afternoons at one o'clock.

  • Routes and Branches and Beyond (30s): Hello, neighbours. I'm Ivan Emke, and every week I get the honour of sharing some music with you folks at CHLY 101.7 FM. The tracks come from various parts of the Celtic world and beyond. Sure, it feels like we're travelling, but we're actually just wandering around my CD shelves. The show is called Roots and Branches and Beyond. Fun music, some easy chat for context. Join me every week here at CHLY 101.7 FM, Wednesdays at noon.

Pronunciation Guide

  • Nanaimo – “NAN-nigh-MOE”.

  • Salish – “SAY-lish” (Also, be careful to avoid saying Salish ‘She’ instead of Salish Sea).

  • CHLY 101.7FM – C-H-L-Y one-zero-one point seven FM. (We avoid the use of “chili" as it creates confusion).